I’m a creative director in LA
I help brands grow
by creating human-centered commerce experiences
I specialize in retail experience design that transforms how customers interact with brands. I bring a strategic, creative approach to crafting experiences that stand out, aligning teams, inspiring innovation, and delivering solutions that drive growth while resonating deeply with today’s tech-savvy shoppers.
detail-oriented & creatively agile
I am a hands-on leader who’s not afraid to roll up my sleeves, dive into the design process, and deliver results. My ability to wear many hats—whether directing a team, designing assets, or shaping briefs—ensures I can meet challenges head-on and drive success from concept to execution.
11
years in the creative industry
7
years in a leadership role
6
distinct industries
multi-Heritage,
multi-language,
& Life Across Borders
I’m a product of many worlds. Growing up in Los Angeles in a Mexican and Lebanese household, I was immersed in rich traditions, vibrant flavors, and a love for storytelling. Fluent in Spanish and Portuguese, I’ve embraced my roots and expanded my horizons, marrying a Brazilian and spending time living in Brazil. These experiences have shaped not only who I am but also how I connect with people and where I draw inspiration.