King harbor fitness
Brand Identity
I teamed up with my husband to create the ultimate health & fitness destination. Located in the oceanside town of Redondo Beach, King Harbor Fitness is a strength & conditioning gym that does more than give you a good workout. When creating this brand identity, we hoped to inspire a healthy lifestyle in every sense of the word: a strong physical body, a tight-knit community and a connection to nature. Given the gym’s physical proximity to the ocean, Neptune and his trident felt right as the figurehead for the brand.