Each year, the Leukemia & Lymphoma Society hosts a captivating fashion show to raise funds for their lifesaving work. For this particular event, the theme was "Love in Bloom," which inspired a brand identity and invitation design that reimagined traditional floral motifs with a bold, fashion-forward edge.

This project was about more than just design. It was about creating an experience that celebrated resilience, love, and the power of community, while also capturing the glamour and excitement of the event itself.