AT&T Presents:
Been There, Scene That

Experiential

We gave AT&T customers the ultimate film buff gift: an interactive map that reveals your favorite movies’ filming locations.

Given AT&T’s massive entertainment library within DIRECTV Cinema, we narrowed down our start to one of their flagship cities (and iconic movie set in itself): San Francisco.

Los Angeles-based Associate Creative Director / Art Director with experience in multi-channel large scale brand campaigns. Strong graphic design background.
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A replica of an iconic San Francisco trolley car attracts the customer and teases the experience to be found in-store.

Podiums throughout the store allow customers to engage and explore the map. They leave the experience with a mobile version of the map to help them explore the city.

Armed with the interactive map, customers explore the city, discovering their favorite movies’ iconic filming locations.

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