AT&T:
Been There
Scene That
Experiential
THE CHALLENGE
AT&T wanted to be known as an entertainment brand, rather than just a phone company.
The IDEA
We gave AT&T customers the ultimate film buff gift: an interactive map that reveals your favorite movies’ filming locations.
Given AT&T’s massive entertainment library within DIRECTV Cinema, we narrowed down our start to one of their flagship cities (and iconic movie set in itself): San Francisco.
THE EXPERIENCE
1
A replica of an iconic San Francisco trolley car attracts the customer and teases the experience to be found in-store.
2
Podiums throughout the store allow customers to engage and explore the map. They leave the experience with a mobile version of the map to help them explore the city.
3
Armed with the interactive map, customers explore the city, discovering their favorite movies’ iconic filming locations.
