AT&T: Fan Your way

Brand Campaign

The CHALLENGE

To promote AT&T’s new position as the official sponsor of the NBA, and build awareness that AT&T gives you the products and services to make the most out of every sports season, not just basketball.

THE IDEA

To celebrate the sports fans, and demonstrate how AT&T lets you Fan Your Way. Whether it’s unique rituals, favorite players or league gossip, AT&T has what you need – from speed, reliability and exclusive content – to empower every level of fan.

Los Angeles-based Associate Creative Director / Art Director with experience in multi-channel large scale brand campaigns. Strong graphic design background.

THE Experience

SIGNAGE

Motion graphics

DISPLay

DIGITAL ACTIVATIONS

BRAND PHOTOSHOOT

Previous

AT&T: Gifts That Connect Us (Brand Campaign)
Next

AT&T: Been There, Scene That (Experiential)