AT&T: Fan Your way

Brand Campaign

The challenge was to promote AT&T’s new position as the official sponsor of the NBA, and build awareness that AT&T gives you the products and services to make the most out of every sports season, not just basketball.

In this multi-channel brand campaign, we decided to celebrate the sports fans, and demonstrate how AT&T lets you Fan Your Way. Whether it’s unique rituals, favorite players or league gossip, AT&T has what you need – from speed, reliability and exclusive content – to empower every level of fan.