AT&T: GIFTS THAT CONNECT US
Brand Campaign
The Insight
During the holidays, tech gifts are primarily exchanged between those closest to us. In addition to being the “WOW” gifts of the season, they afford us the joy of staying in touch.
The Idea
Portray AT&T Stores as the holiday gifting destination for those “Gifts that Connect Us.” At the heart of the campaign was "Ty," a magical anthropomorphic ribbon symbolizing the magic of connectivity made possible by AT&T.
THE Experience
SIGNAGE & DISPLAY
Motion graphics
DIGITAL ACTIVATIONS
CG & PHOTO INTEGRATION
BRAND PHOTOSHOOT
