AT&T: Gifts That Connect Us
Brand Campaign
This holiday season, AT&T invited shoppers into its stores with the thematic “Gifts That Connect Us.” At the heart of the campaign was "Ty," a magical anthropomorphic ribbon symbolizing the magic of connectivity made possible by AT&T.
Brought to life by The Mill, Ty came to life online, in video, and across merchandise touchpoints throughout the store.
This beautiful campaign was shot by Day19, and features interconnected stories to demonstrate the power of connectivity.
